REP Gary Vaynerchuk

I have recently started listening and following Gary V on his social media and on his podcast. I was introduced by a friend and after looking over some of articles I was very impressed. He layouts are all coordinating and intertwine. I also thought this article would be good for me as we are studying social media campaigns, ads, etc. At first glance at the ad we see the name and a link to subscribe to his email list, as well as links to all his different social media outlets. One also unique thing he does with most of his content is he has a ‘read time’ or a ‘listen time’. I think this prepares the follower to decide quickly if it is worth their time.

The article has great content throughout, the images he uses quite a few of the different design tools such as; lines, contrast, etc. He uses the images to help bring his points across. He uses them effectively before a point to show what he is trying to describe. He is a very straight to the point sort of guy and I think that is what he accomplishes here with his design. It is simple and fun. He covers his points thoroughly but doesn’t overdo it. Each of his subcategories links to another article he wrote.

I believe he uses all everything to determine if he was successful, but overall I think that new subscribers and followers would be the biggest way to determine his reach. He has successfully been using ads throughout social media to leave his mark and from watching his growth he has been very successful at influencing them.

Marvel Brand REP

I think Marvel does a phenomenal job at social media outreach. As I studied their different campaigns and social media mediums they were able to have a very similar look without making them all the same. Their social media platforms were at the bottom of their webpage.

They use a variety of different platforms for different purposes and engaging different audiences. One thing that really surprised me was that their Instagram account was not connected to page. I know they have an account. I just don’t know why they wouldn’t post it. I think Instagram would be one of the most effective platforms for them. They have many other platforms to reach out to fans though. For example their most success platform, Facebook. They have a whopping 28M followers! They are posting multiple things each day promoting a different part of the company, whether it is their new movie Black Panther. Which is show below. Their cover photo has great composition and focus on all the main characters of the movie. The subtle background contrast against each person brings the focus from the center of the image to the outer edges, giving each character the focus. Also each character showing so much emotion.

Within their Facebook they also promote their THWIP their new show they have recently started to run. Facebook also shows you pages affiliated with Marvel inviting you to follow them with a simple click.

Their G+ account is very simple. I don’t use this platform so I am not sure about their outreach. I think G+ is more for informational use. Marvel continues to post what they post across their platforms here as well.

Marvel has also been extremely successful with their Twitter campaign. They continue to post relevant content that is similar to their other platforms but is has a different twist. For example with their Jessica Jones tv show. Their cover photo also follows along with their Facebook page. It is the same image I just cropped this one.

Their Tumblr page doesn’t show their followers but as I scrolled I saw a lot of re blogging and liking. This page promotes a few different things apart from the other pages. This one has a lot of user generated art. It had events to participate in. There was a link for any fan questions. The cover image is also much different from their other pages. This page isn’t dedicated to promoting Marvel Studios. It is more of an art and blog page. The cover is using the rule of thirds, focusing on the front superhero.

Youtube is one of Marvels most powerful tools. Right now Marvel is so focused on Marvel Studios right now and over the past 18 movies they have dominated the industry. They hold the record for most views on a movie trailer for their upcoming Avengers movie. The Tv spot they just did during the Superbowl already had 15M views. It is only a 30 second clip. They have almost 6M subscribers. They show affiliated channels to subscribe to too. They have the links to their other social media pages as well.

And finally their Pinterest page. It is not focused around Marvel studios either but around their merchandise. They know that their followers are most likely interested in getting their kids gifts, or decorating their room. They have a lot of products and ideas from Marvel.

Overall I think Marvel has dominated each of their platforms and is diverse enough across each one to reach out to their target groups. Everything they post is very relevant to what is going on and what people are expecting.

Nike Ad Campaign

Nike Ad Campaign

This campaign was made to target and inspire active male and female snowboarders. It is part of their EMERGENCE ad campaign. The message invites all snowboarders out there to go out and emerge yourself in the sport. It wants to push you farther and harder than you’ve gone before. The bold typeface and strong wording appeals to the inner determination and desire to aspire to something greater and to do something more.In my depiction of the ad I decided to stick with a gray scale color scheme. The monochromatic scheme provides a more serious and demanding tone; adding emphasis on the contrasting font. With the contrast the font actually feels heavier and more insistent on taking action. Overall I feel like the view and grandeur of the imagery adds and portrays the message I was trying to send. Be fearless, be Nike.

 

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Photography Overview

Rule of Thirds

Original Image

http://www.grindtv.com/transworld-business/news/burton-overhauls-corporate-structure-pulling-out-of-the-program/#0tXpjLEHPDr2wZek.97

Burton Snowboards is a manufacturer of snowboards. Founded by Jake Burton Carpenter in 1977, the company specializes in a product line aimed at snowboarders: snowboards, bindings, boots, outerwear, and accessories. The company’s flagship store is in Burlington, Vermont. The company is privately owned by Burton and his wife, Donna Carpenter, who has been active in the business since 1983

In the image the snowboarder is walking on the right third of the image with the focus on his face in the upper right third.

Leading Lines

Link ^

Original Image

In the image we see the lines from the jump leading the focus onto the snowboarder pulling off the trick. This is a very unique usage of leading lines because of the action style of the shot.

Depth of Field

 

http://www.independentsportsnews.com/2016/10/03/burton-snowboards-design-canadian-freestyle-team-olympic-uniform/

Original image

In the image we see great depth of field with the snowboarder. He is right in the middle of the image, with the focus on him. We see the background slightly out of focus way off in the back.

Conclusion

Through these images we can see different styles of photography. All very different but very effective. They show us different ways to change the focus of the image. I really liked this assignment because of my interest in photography.