Nike Ad Campaign
This campaign was made to target and inspire active male and female snowboarders. It is part of their EMERGENCE ad campaign. The message invites all snowboarders out there to go out and emerge yourself in the sport. It wants to push you farther and harder than you’ve gone before. The bold typeface and strong wording appeals to the inner determination and desire to aspire to something greater and to do something more.In my depiction of the ad I decided to stick with a gray scale color scheme. The monochromatic scheme provides a more serious and demanding tone; adding emphasis on the contrasting font. With the contrast the font actually feels heavier and more insistent on taking action. Overall I feel like the view and grandeur of the imagery adds and portrays the message I was trying to send. Be fearless, be Nike.