Burton Typography Overview

Burton ad

Original Image


Burton Snowboards is a manufacturer of snowboards. Founded by Jake Burton Carpenter in 1977, the company specializes in a product line aimed at snowboarders: snowboards, bindings, boots, outerwear, and accessories. The company’s flagship store is in Burlington, Vermont. The company is privately owned by Burton and his wife, Donna Carpenter, who has been active in the business since 1983.

Typeface 1

Burton ad typeface1

In the first typeface it is a Sans Serifs bold and heavy. We know that because there is no thick to thin transition, monoweight, and no serifs.

Typeface 2

Burton ad Typeface 2

The second typeface is much different then the first, I believe it is Oldstyle. It has a think to thin transition and the there is a light stress on the letters.


I think that the two typefaces help the picture as a whole. The first typeface attracts your attention and then if you are interested in what they have to offer you can continue to read what the ad has to say. Most people don’t even realize it but it is what grabs your attention first.




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