Burton Ad Overview


Original Image


Burton Snowboards is a manufacturer of snowboards. Founded by Jake Burton Carpenter in 1977, the company specializes in a product line aimed at snowboarders: snowboards, bindings, boots, outerwear, and accessories. The company’s flagship store is in Burlington, Vermont. The company is privately owned by Burton and his wife, Donna Carpenter, who has been active in the business since 1983.



In this ad we can see that they use contrast in a few different ways. We first notice it in the picture of the snowboarder wearing a vibrant orange jacket against the white snow. Our eyes then follow him down to their logo which is black against the white snow. They follow that over to the right side of the ad where it is clear where the image ends. We see a few more contrasting pictures and words on the right.




In the ad we see that the lined up their logo with the snowboarder as well as with the wording on the right side of the ad. They also lined up the pictures in the right hand corner with the top of the snowboarder as well as with the boots and bindings.




In the ad we see that the logo and wording a well spaced and centered with the pictures. We can clearly tell what everything is trying to convey. The message is very clear about what they want us to understand. There is not to much wording to take away from the image.




In the ad we see a lot of repetition with the orange jacket in almost all of the images shown. The bright contrast helps us navigate through the ad and makes it look as one.




In the ad they use vibrant colors to grab our attention. We know right were all the action is. They use orange, blue, and green to grab our attention and make it look thrilling.



All of the these principles of design make this ad look fantastic. I think that they used contrast and alignment most powerfully. The message they are trying to get across is clear and concise. With the correct audience they will have a lot of success because of how gripping the ad is.


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