Nike Ad Campaign

Nike Ad Campaign

This campaign was made to target and inspire active male and female snowboarders. It is part of their EMERGENCE ad campaign. The message invites all snowboarders out there to go out and emerge yourself in the sport. It wants to push you farther and harder than you’ve gone before. The bold typeface and strong wording appeals to the inner determination and desire to aspire to something greater and to do something more.In my depiction of the ad I decided to stick with a gray scale color scheme. The monochromatic scheme provides a more serious and demanding tone; adding emphasis on the contrasting font. With the contrast the font actually feels heavier and more insistent on taking action. Overall I feel like the view and grandeur of the imagery adds and portrays the message I was trying to send. Be fearless, be Nike.

 

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Sharpie Ad

Sharpie ad 1 finalSharpie ad 2 final

I really enjoyed using Photoshop for this project.  Out of all the programs we have used I am most familiar with Photoshop. I thought this project really stretched the class to get creative. After a little brainstorming I thought this would be the best idea. I was able to add different elements together to make the image really pop. I was really excited to find the Highlighter font online, I think it brought the ad all together. Below are my generated product and target audience. I felt like I was able to appeal to my audience and send my message effectively.

Gender: Male

Age: 25-34

Relationship: Married

Education: High school

Income: $60k-$80k

Media Consumption: Magazines and Social Media

Marvel Icon Set

Marvel Icon Set

 

Icon Final

 

I really enjoyed the opportunity to learn and use the Illustrator application. I had a lot of fun with this assignment.  As I thought about what I wanted to do. I tried to pick something I was really interested in. I decided to go with Marvel. I really enjoy Marvel movies and I thought it could be a lot of fun. Marvel actually did and ad campaign a few months ago with some different icons and I loved it. They chose a hero, an icon, and an adjective to use for each Instagram post. I remember seeing each one and thinking it was so creative.  I tried to recreate them to hopefully grab the interest of some fellow Marvel fans. I think these icons are unique and I would like to continue to make a different one for each super hero.

In the Illustrator application I was able to toy around with the different shapes, lines, and designs. Each one I did I tried to do something a little harder on the next one. I wanted each one to help me learn the different things I was struggling on. I feel a lot more confident with Illustrator now. I hope to continue to try new things out and work with new designs.

Magazine Spread

As I pondered what article I would use for my magazine spread. I thought about a message that really helped me put things into perspective. The article I chose to use was a General Conference Message from Elder Holland. It talks about the Atonement and what it means for each of us. I thought this message would be most applicable to an older and understanding audience. It is for anyone feeling alone and struggling. I designed it so it would be easy to read and gripping.  The format is professional and straight to the point.

I wanted to display this article in the most effective way possible. I decided to use an image I had from a time that I visited the Garden of Gethsemane. I felt that it would add a lot to the article if I put it right under the title of the article. The image at the end ties everything together. The image reminds us of what the article was about. The color scheme I used was from the first image. It brought everything together and unified the spread. I then added the Lucida Sans font to make sure it was easy to read. I used this font to contrast against the Century font title. Two very clear and understandable fonts.

Overall I think that everything coming together really helps us understand the message found in the article. I didn’t want to do anything that took away the feeling or impact of the words testified in the article. Neither did I want to distract the audience from what they were reading with flashy or unnecessary pictures or text imaging. I think the neutral color and images help to showcase and mirror the important spiritual messages found within the text.

Colby Phillips Magizine Spread

Colby Phillips Magizine Spread2Colby Phillips Magizine Spread3

Photography Overview

Rule of Thirds

Burton thirds

Original Image

http://www.grindtv.com/transworld-business/news/burton-overhauls-corporate-structure-pulling-out-of-the-program/#0tXpjLEHPDr2wZek.97

Burton Snowboards is a manufacturer of snowboards. Founded by Jake Burton Carpenter in 1977, the company specializes in a product line aimed at snowboarders: snowboards, bindings, boots, outerwear, and accessories. The company’s flagship store is in Burlington, Vermont. The company is privately owned by Burton and his wife, Donna Carpenter, who has been active in the business since 1983

Burton thirds edit

In the image the snowboarder is walking on the right third of the image with the focus on his face in the upper right third.

Leading Lines

Burton lines

Link ^

Original Image

Burton lines edit

In the image we see the lines from the jump leading the focus onto the snowboarder pulling off the trick. This is a very unique usage of leading lines because of the action style of the shot.

Depth of Field

 

burton-snowboards

http://www.independentsportsnews.com/2016/10/03/burton-snowboards-design-canadian-freestyle-team-olympic-uniform/

Original image

burton-snowboards edit

In the image we see great depth of field with the snowboarder. He is right in the middle of the image, with the focus on him. We see the background slightly out of focus way off in the back.

Conclusion

Through these images we can see different styles of photography. All very different but very effective. They show us different ways to change the focus of the image. I really liked this assignment because of my interest in photography.

Burton Typography Overview

Burton ad

Original Image

https://www.behance.net/gallery/28297763/Burton-Snowboards-Magazine-Ad

Burton Snowboards is a manufacturer of snowboards. Founded by Jake Burton Carpenter in 1977, the company specializes in a product line aimed at snowboarders: snowboards, bindings, boots, outerwear, and accessories. The company’s flagship store is in Burlington, Vermont. The company is privately owned by Burton and his wife, Donna Carpenter, who has been active in the business since 1983.

Typeface 1

Burton ad typeface1

In the first typeface it is a Sans Serifs bold and heavy. We know that because there is no thick to thin transition, monoweight, and no serifs.

Typeface 2

Burton ad Typeface 2

The second typeface is much different then the first, I believe it is Oldstyle. It has a think to thin transition and the there is a light stress on the letters.

Conclusion

I think that the two typefaces help the picture as a whole. The first typeface attracts your attention and then if you are interested in what they have to offer you can continue to read what the ad has to say. Most people don’t even realize it but it is what grabs your attention first.

 

 

Burton Ad Overview

BUR15_Split_Kimmy_1200x600px_abriss2

Original Image

http://www.splitboardmag.com/article/burton-ad-1/

Burton Snowboards is a manufacturer of snowboards. Founded by Jake Burton Carpenter in 1977, the company specializes in a product line aimed at snowboarders: snowboards, bindings, boots, outerwear, and accessories. The company’s flagship store is in Burlington, Vermont. The company is privately owned by Burton and his wife, Donna Carpenter, who has been active in the business since 1983.

Contrast

BUR15_Split_Kimmy_contrast

In this ad we can see that they use contrast in a few different ways. We first notice it in the picture of the snowboarder wearing a vibrant orange jacket against the white snow. Our eyes then follow him down to their logo which is black against the white snow. They follow that over to the right side of the ad where it is clear where the image ends. We see a few more contrasting pictures and words on the right.

 

Alignment

BUR15_Split_Kimmy_Alignment

In the ad we see that the lined up their logo with the snowboarder as well as with the wording on the right side of the ad. They also lined up the pictures in the right hand corner with the top of the snowboarder as well as with the boots and bindings.

 

Proximity

BUR15_Split_Kimmy_Proximity

In the ad we see that the logo and wording a well spaced and centered with the pictures. We can clearly tell what everything is trying to convey. The message is very clear about what they want us to understand. There is not to much wording to take away from the image.

 

Repetition

BUR15_Split_Kimmy_Repetition

In the ad we see a lot of repetition with the orange jacket in almost all of the images shown. The bright contrast helps us navigate through the ad and makes it look as one.

 

Color

BUR15_Split_Kimmy_Color

In the ad they use vibrant colors to grab our attention. We know right were all the action is. They use orange, blue, and green to grab our attention and make it look thrilling.

 

Conclusion

All of the these principles of design make this ad look fantastic. I think that they used contrast and alignment most powerfully. The message they are trying to get across is clear and concise. With the correct audience they will have a lot of success because of how gripping the ad is.

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