While traveling there are so many different things you have to keep in mind. Some people pack their schedule so tight that they cant truly stop and enjoy the culture of their destination. They just want to go from one place to the next. Airbnb is different from any other hospitality service. It is an online marketplace and hospitality service, for people to lease or rent short-term lodging including vacation rentals, apartment rentals, homestays, etc.
Airbnb sets it self apart from its competition by giving its users an experience. More and more people are traveling around the world. They don’t want to stay in the same boring hotel room they’ve seen their whole lives. They want to get out there and see something new. The classic tourist is becoming less and less popular. People want to go out and see what the people who live there experience every day. It is not just about hitting all the tourist spot any more. It is now about exploring new places and cultures.
They are currently posting user generated pictures onto their Instagram page. Allowing viewers to see what the users are truly experiencing. This is such a powerful tool with their campaign. It shows us that these users are truly living in these countries. Which adds so much value to each post. Each post is from a unique person and unique place demonstrating just a few of the possible options to travel to on your next trip. Each post has a little description allowing viewers to grasp the totality of the image.
Airbnb has been very successful in portraying real life experiences. Which is a very important part of the new and upcoming travel industry. According to data from Airbnb, 86 percent of its users pick the platform because they want to live more like a local. That insight of living rather than visiting inspired the brand’s largest marketing campaign, “Live There.” When traveling don’t tour Italy, don’t go to Italy, but LIVE in Italy.